Imagine you are marketing a product or service on digital channels. But you have no idea how to do it. Or suppose you need to create websites, software, apps or games for your company. But you have no idea. So the way? There is no reason to worry. There are many companies in the market now dealing with digital marketing. But things were not so easy around 2008-10. At that time, the concept of digital marketing was not there in the country. In that situation, we started the first task with the challenge.

This is how Sumit Saha, co-founder and managing director (MD) of Analyze Bangladesh, the country’s first digital marketing company, told the story of their rise.

Recently, Sumit Sahar spoke to Prothom Alo at the company’s office in Gulshan in the capital. He said, for any company, brand or product, analyze the market, determine the specific consumer category, which means of effective marketing can be done at low cost, etc. Analyze works to determine various marketing strategies. Apart from providing services in digital marketing, the company also works on various websites, apps, games, AR and VR projects.

In 2004, Sumit, the co-founder of Analyze, was admitted to the Department of Computer Science and Engineering at Bangladesh University of Engineering and Technology (BUET). The family wanted Sumit to become a doctor. But after admission to BUET, his career path changed. Was not very focused in class studies. While studying in the third year, he started freelancing web development work on the advice of his elder brothers of the university. Sumit liked the work that started as a hobby.

At that time Sumit’s college and university friend Ridwan Hafeez was doing freelancing with him. In the beginning the work was very little. Gradually the workload increased. Then the two friends thought of institutionalizing their venture. From that thought, Analyze debuted as a software company in August 2008. But at that time it was very difficult to survive by making software only, said Sumit. So they started digital marketing in 2010 to increase income.